What is Local SAKE Guide?
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What is Local SAKE Guide?
What is Local SAKE Guide?
This is a guide who shows you around the brewery during a real sake brewery study abroad program (1-day brewery experience).
In addition, as the right-hand man of the sake brewery, we work together to formulate various plans to enliven the sake industry and disseminate information on local sake culture.
with the whole team
“Regional revitalization from sake breweries”
Let's accomplish it!
Purpose of LSG
As the right-hand man of the sake brewery, we will preserve the diversity of Japanese sake culture for eternity.
LSG goal
Creating the option of “going to a sake brewery!”
Benefits
POINT
01
As the right-hand man of the sake brewery
Enjoy working
POINT
02
With brewers and tourists
There are various encounters
POINT
03
Not a volunteer
There will be a reward
Benefits
POINT
01
As the right-hand man of the sake brewery
Enjoy working
POINT
02
With brewers and tourists
There are various encounters
POINT
03
Not a volunteer
There will be a reward
Recruitment requirements
What is Local SAKE Guide (LSG)?
This is a new system that has never existed in the sake industry before.
I love sake, I want to support sake breweries, and I want to spread the charm of sake!
We are looking for such people!
Number of people
1 person per brewery
Working hours/period
●8:30-15:00 on Saturdays, Sundays, and holidays (depending on the experience)
●Study abroad at a real sake brewery ((1-day brewery experience) only available in winter)
●Spring, summer, and fall experiences depend on your planning.
Recommended for these people
- I like Japanese sake
- I want to support sake culture and sake breweries.
- I like to guide and explain things to others
- I want to do work that has meaning, not just work.
- I want to do a side job on Saturdays, Sundays, and holidays.
- Within 30 minutes from your residence to the sake brewery
- Holds a sake-related qualification such as a sake brewer
- I can speak English
- have overseas experience
*Doesn't have to apply to all
*The most important thing is the desire to support sake breweries.
Process to become LSG
Apply
Participate in sake brewery fieldwork
LSG certified
Current situation of the sake industry
① Young people are seriously turning away from sake
A private survey revealed that 70% of people in their 20s and 30s have not drunk sake in the past year, highlighting once again the fact that young people in Japan are turning away from sake.
Source: Survey on actual consumption of sake by asking men and women across the country, research by Tatenokawa Sake Brewery
② Diversification and globalization of alcoholic beverages
While sake is becoming more popular overseas, it is also true that there are fewer options available in Japan due to the wide variety of alcohol available.
③Decrease in food and beverage demand due to the coronavirus pandemic
Due to the impact of the new coronavirus, online work and telework have rapidly become popular.
As a result, total food and beverage demand is expected to decline by 70-80% during WITH Corona and AFTER Corona.
Most of the decline was due to demand for dinners and business trips by businessmen, the customer base that has supported the consumption of sake.
Furthermore, even before the coronavirus, the sake industry has been in decline, with over 4,000 sake breweries at its peak around 1972, but the number has significantly decreased to around 1,400 in 2016, and it is said that as of 2022, there are only about 1,000 officially operating sake breweries.
WITH CORONA AND AFTER We will be in a much more difficult situation after the coronavirus, so drastic structural reforms will be necessary, and sake breweries themselves will need to create fans, rather than just relying on liquor stores as they have done up until now.
new market,
And new sake fans
It needs to be earned.
In other words, [study abroad at a real sake brewery]!
About Real Sake Brewery Study Abroad
Extraordinary for drinkers
What is Real Sake Brewery Study Abroad?
You can experience making sake at a sake brewery
This is a so-called one-day brewery experience.
Product
●Sake brewing experience
●Freshly squeezed sake 720ml
Date
Saturdays, Sundays, and holidays during the sake brewing period
(November to April)
Number of participants
Maximum of 6 people per session
6 breweries in Kyushu will be held at the same time! Great response!
Participating sake breweries
[Fukuoka] Katsuya Sake Brewery/Wakatakeya Sake Brewery
[Saga] Totsuru Sake Brewery, Amabuki Sake Brewery, Yano Sake Brewery
[Nagasaki] Mori Sake Brewery
(in alphabetical order)
Special broadcast on TNC and RKB,
Introduced in Jalan Sake Travel BOOK!
Participants' comments
Frequently asked questions
- Is the LSG period fixed?
- LSG begins accepting applications in August every year, and begins full-scale activities in September. The contract period is one year.
- Can the sake brewer provide LSG with information about the brewery?
- Of course. Once you are certified as an LSG, the first step is to have the sake brewery give you an explanation about the brewery and the actual sake brewing process.