What is online sake brewery study abroad?
Online sake brewery study abroad isA sake mail order service that allows you to connect directly with local alcohol makers and toast together while staying at home.It is.
You can also taste the thoughts and personality of the sake brewer, and through sake you can learn about life and create new connections.
Having fun learning with friends who live far away will make your regular drinks even more delicious and flavorful.
・I want to go on a sake brewery tour, but I don't have time...
・I want to increase my knowledge of various types of sake!
・I want a friend who loves sake!
・I want to support sake breweries! !
This is a place that is highly recommended for those who have these kinds of thoughts! !
52nd Online Sake Brewery Study Abroad
■Date and time: February 22nd (Sat) 19:00~
■Speakers:
Uedai Co., Ltd. 4th generation representative director “Misato Endo”
Uedai Co., Ltd. Second generation master brewer “Ukegawa”Yuuya” Mr.
Hoki Town is located in the western part of Tottori Prefecture.
Did you know that two young people who inherited a Doburoku brewery in this area are working hard to develop the town?
The Doburoku of ``Kamidai'' was the first in Tottori Prefecture to be approved as a special Doburoku district and has won numerous awards.
What kind of town development are we aiming for by taking over that Doburoku?
This time, we talked about the appeal of Doburoku, its future vision, and regional revitalization from the unique perspectives of the next generation.
About Kamidai
A town rich in nature, with Mt. Kamakura to the west and Mt. Daisen, the highest peak in the Chugoku region, to the north. Hoki Town, Tottori Prefecture.
Doburoku Brewery "Kamidai" is located in the Kamishiro district of Hoki Town.
There used to be a delicious and famous sake brewery in the Kamishiro area called Yoroizumi, but in the 1960s it merged with a sake brewery in Yonago City.
In 2005, the merged sake breweries in Yonago City formed a group of volunteers to make sake using Genryu rice from the Kamidai area, and the cloudy sake "Genryu Arare Sake Kamishiro" was born.
In 2008, we collaborated with the Kaike Onsen Association Youth Division to create ``Snow Falling in the Sea: Old Age''.
However, in 2009, it was decided that the sake brewery in Yonago City would go out of business.
“Is it no longer possible to make the alcoholic beverages of ancient times?”
The Kamishiro area has a long history as a rural community where people would bring together doburoku, which they had made together in sake bottles, to enjoy the taste and interact with the community.
Against this background,"Doburoku"and"Soba"In May of the same year, volunteers gathered to revitalize the local area once again, and in May of the same year, they built a new building at the site of the abandoned mine of the Fukuoka branch of Nibu Elementary School.``Town Development Company Uedai''will be established.
And in JulyApproved as the first Doburoku Special Zone in Tottori PrefectureIn January 2010, we obtained a brewing license.
From there, the ``old age'' style of Doburoku-zukuri began.
This Doburoku was created by planting sake rice with local people.“Genryu Doburoku Old Generation”。
Only 4 years after its establishment[National Doburoku Research Conference Best Aromatic Category Award]We will spread our name throughout the country by winning awards such as
Furthermore, as part of the Agei Project, a farm cafeteria was opened on the site of the former Fukuoka branch of Nibu Elementary School.
The Fukuoka Branch of Nibu Elementary School was a place of spiritual support for the local community and was a school that had deep feelings for them, so we have kept as much of the school building as possible, aiming to revitalize the local area while also preserving the charm of Hoki Town.
Two young people who inherited the will of “town development”
Since its founding in 2009, "Kamidai" has revitalized the area in various ways, but in 2021, it was decided to close down due to the aging of the brewers, aging equipment, and the effects of the coronavirus pandemic.
The person who came forward as his successor is currently the fourth generation representative director."Misato Endo"Served as the second brewer with Mr."Yuya Ukegawa"Mr.
Representative Director “Misato Endo”
Born in 1997.Born in Yonago City, Tottori Prefecture.
While studying at a university in Osaka, he is so passionate about his hometown that he opened a tapioca specialty shop in Tottori during summer vacation.
After graduating, he got a job at a management consulting company in Osaka, but quit after 5 months due to a gap in policy between himself and the company.
I had a strong desire to contribute to Tottori, so I made a U-turn.
While looking for what he could do locally, he heard the news that ``Kamidai'' was going out of business.
Mr. Endo's father was originally involved in the establishment of ``Udai'', and he himself had participated in rice planting when he was a child, so ``Udai'' was a community that he felt very close to.
“It would be a shame if locally made products disappeared.”
He decided to take over the business in order to once again revitalize the area with his own hands.
He joined Uedai in January 2022 (Reiwa 4) and was appointed as the fourth representative director in August of the same year at the young age of 25.
Chief brewer “Yuya Ukegawa”
Ukegawa, affectionately known as "Uke-san," was born in 1995. Born in Kanonji City, Kagawa Prefecture.
Since my family is a farmer, I studied agriculture at a local university in Kagawa.
After graduating, he worked as a salesperson for a major consumer goods manufacturer, but while selling the company's products as a salesman, he felt a strong desire to sell something he had made from scratch.
Just when I had a clear idea of what I wanted to do, I met Mr. Endo and was invited to work with him at Kamishiro.
Since I had studied fermentation at university, I was also interested in sake brewing, and without hesitation I decided to become a brewer because it would allow me to realize my own dreams.
Mr. Ukegawa studied abroad in Indonesia for a year when he was a student, and is a multi-talented person who uses his language and communication skills to support the lives of students studying abroad at Tottori University.
Difficulties in business succession
Although these two people are full of talent, it seems that they had difficulty communicating with the previous brewers when taking over the business.
Even if the previous generation had a strong desire to take over the business, it must have been uneasy to suddenly entrust it to a young person who did not know the history of the previous generation.
This is even more difficult in the world of craftsmen.
However, by showing their thoughts and feelings towards town development and sake brewing through their actions rather than words, the two gradually come to understand how serious they are.
Mr. Ukegawa's industriousness and honesty allowed him to take over most of the sake brewing within six months, while Mr. Endo was quickly offered the position of president and gained their trust due to his passion for the local community and communication skills.
In this way, the two young generations have cherished “I want to liven up the town.”Inheriting this will and incorporating a new mindset, they have successfully revived the ``old generation.''
Currently, Mr. Endo is playing a central role in actively disseminating information on SNS, and as a town development company, he actively participates in events such as rice planting, visits to elementary schools, and festivals.“Thoughts and atmosphere”We are delivering.
Mr. Endo seems to be truly glad that he took over the business as he has had more opportunities to receive words of gratitude from the people of the town, such as ``Thank you for protecting our ancestors.''
The prefecture's first "Doburoku Special Zone"! What is the charm of Doburoku in ancient times?
As mentioned above, Hoki-cho, Tottori Prefecture, where the "Kamidai" is located, was the first place in the prefecture to open on July 17, 2009."Doburoku Special Zone"was certified.
What is “Doburoku Special Zone”?This area is specially approved for the production and sale of Doburoku, a locally produced fermented liquor, and is intended to revitalize the local economy by utilizing local resources.
Normally, the production of alcoholic beverages is subject to strict regulations under the Liquor Tax Law, but within special zones some regulations are relaxed, making it possible for even small-scale sake breweries to produce doburoku.
To be certified as a special zonecertain conditionsThese include hygiene control and quality control at manufacturing facilities, doburoku manufacturing methods that take advantage of regional characteristics, unique recipes using local ingredients, and whether there is a place where the manufactured doburoku can be served.
As the prefecture's first Doburoku Special Zone, this signature product is packed with the culture of Hoki Town.“Genryu Doburoku Old Generation”。
Aiming to be the best in Japan, this Doburoku is made from 50% of the home-grown sake rice "Gohyakumangoku," which is polished to 50%.A luxurious Junmai Daiginjo brewed with the source water of the Nogami River in the Kamakura Mountains.
Although it is refreshing and dry, it has a timeless taste that allows you to fully enjoy the natural flavor of doburoku rice.
Its taste was quickly appreciated, and just four years after the establishment of ``Udai'',[The 8th National Doburoku Research Conference Best Award in the Rich and Rich Category]was awarded.
Since then, it has won numerous awards and continues to promote the charm of Hoki Town.
In addition to Genryu Doburoku, ``Kamidai'' also sells ``Moromi Bijin,'' a low-alcohol doburoku targeted at women, and ``Amazake,'' which has the sweetness of rice.The website recommends what to drink and how to drink it depending on your mood that day."Bar. KAMIDAI"is published.
We also offer cocktails, highballs, desserts, and more, so you can decide on the drink of the day while enjoying the virtual atmosphere, so be sure to check out the ``Bar.KAMIDAI'' page as well.♪
For busy modern people! ? New product “AM” series
This is what the two people who inherited the business created as a new brand of "Kamidai".[Amazake for morning only]The concept was"AM"series.
Although Kyodai's main product is Doburoku, awareness of Doburoku itself is still low, and there are concerns that young people may be turning away from alcohol.
Therefore, Mr. EndoFermented foods and amazake boomFocused on.
Based on the ``Amazake'' in the ``Udairo'' lineup, we have rebranded the amazake to be casually drinkable targeting women.
In the "AM" series"AM7"、"AM10"There are two types, the biggest characteristics are:Made only with koji rice without using kakemai.Things.
Furthermore, like Doburoku, 50% of the rice is polished, resulting in an elegant sweetness and beautiful flavor without any peculiarities.
``AM7'' is made by stirring the grains of rice into a paste, so you can easily replenish your energy during busy mornings.
On the other hand, "AM10" has a grainy texture similar to regular amazake, and has a high sugar content, so you can enjoy the texture while enjoying the texture when you have time, such as on holidays.
Enjoy a new type of amazake that suits your mood and time!
Ancient vision map
Our mission as the town development company ``Udai'' is to continue to protect the rich nature and culture and deliver ``feelings and atmosphere'' to people.
When Mr. Endo thought about the future outlook and what form "urban development" should take, he thought,“People gather there”That's what I thought again.
Hoki Town is filled with excitement and excitement.
I also created a vision map with the hope of creating something that would energize the people living around it.
・Proposal to renovate the currently closed farm cafeteria into a cafe
・Open brewery where you can tour and experience the brewery
・Experience making raw materials such as rice planting
・Using the river that was previously used as a river pool
And so on, only hereRegional exchange that takes advantage of the unique natural environmentWe are aiming for
Also, by making and selling Doburoku,The money will also be returned to surrounding farmers and shops.
It's like those points become a lineregion-wideI'm drawing a vision.
Sent by “Kamidai”“Doburoku”and“Town development”story.
You will definitely want to come and see this story filled with dreams and hopes.
Hoki no Kuni is said to have once been the largest village in Japan. After 2,000 years, Hoki Town will once again shine.
[Kamidai Co., Ltd.]
〒689-4235
2073-1 Fukuoka, Hoki-cho, Nishi-Hoki-gun, Tottori Prefecture
TEL:0859-62-1711
MAIL：info@kamidai.co.jp
HP:https://kamidai.co.jp/
Introducing ancient sake and amazake!
[1st] Genryu Doburoku Old Generation
This is the first ``Kamidai'' product to be certified as the first ``Doburoku Special Zone'' in Tottori Prefecture.
50% of the home-grown sake rice "Gohyakumangoku" is polished,A luxurious Junmai Daiginjo brewed with the source water of the Nogami River in the Kamakura Mountains.
It has a clean, light and dry taste with a milky texture, but it also has the flavor of the original rice in doburoku, and you can also enjoy the subtle effervescence.
Also,Arrange it by adding it to miso soup or a hot pot.I also recommend♪
Pairing it with koji pickled dried squid or yakiniku is said to be a perfect match!
[2nd] AM7 (AM7)
The morning-only amazake "AM" series was born as a new brand of "Kamidai".
The biggest feature is that it is made only with koji rice, without using kakemai.
In addition, the rice is 50% polished, giving it an elegant sweetness and beautiful flavor.
"AM7" is made by stirring the rice grains and making it into a paste.A bottle that allows you to easily replenish your energy during the busy morning hours.
You can drink it quickly when you don't have an appetite in the summer and increase absorption rate.♪
It would be interesting to have people eat it with a spoon as if it were jelly, or use it as a topping for dishes and sweets.♪
Recommended for children too! !
[3rd book] Moromi beauty
``Moromi Bijin'' is a low-alcohol doburoku that was created by the predecessor of ``Kamidai'' to target women.
The alcohol content is set at 8%, making it even sweeter, making it easy to drink even for people who don't usually drink alcohol.
It has the texture of rice grains and gas, so you can casually enjoy Doburoku.
It embodies the wishes of our predecessors, who wanted people to become beautiful by drinking this doburoku.
Also, the best part about cloudy sake such as Doburoku is that you can enjoy the clear sake as well!
The participating international students tasted the taste by dividing it into clear and cloudy parts.
Recommended pairing is with salty snacks such as prosciutto or caprese, which will harmonize well with the sweetness of doburoku.♪
How can we make the old password “Doburan tonight?” popular?
“Are you in the dark tonight?”
This is the password for ``Kodai'' that is gradually becoming popular on SNS.
How can we make Doburoku popular with this password?
We had all the international students discuss and come up with ideas!
- Try using modern names such as "fermented smoothie" or "sake smoothie."
- The container can be turned into a pouch for casual drinking.
- The alcohol content should be as high as 20% so that you can enjoy different ways to serve it.
- We create products that combine local specialties.
- We propose that you can easily make sake at home by taking advantage of the characteristics of doburoku, which is still in its moxibustion state, and filtering it through a coffee filter.。
- As with other beverages, we will promote the product name rather than the item.
- Infuse the doburoku into the toast sake.
Old Q&A
We would like to introduce some of the questions asked to the two ``Kamidai'' during the online sake brewery study abroad program.
- Has it been 50% milled rice of 100% Gohyakumangoku since the previous generation?
- Yes, that's right.
It seems that they used to try 70% milled rice, but due to the difference in taste and the reputation of the local people, they decided to use 50% polished rice. - Are there any changes you have inherited from your predecessor?
- The recipe hasn't changed much.
We are changing work flow lines with efficiency in mind. - How much stone does it cost per year?
- It is made using seasonal brewing and produces about 50 koku per year.
Since it is a small warehouse with minimal equipment, we are thinking about investing in equipment in the future. - How many minutes do you stir AM series amazake?
- Amazake, an existing product that forms the basis of the AM series, is stirred for several tens of seconds.
After that, pasteurize for 1 hour.
How to participate in the online sake brewery study abroad program?
“I want to know more about the thoughts of sake brewers!” “I’m interested in studying abroad at a sake brewery online!”That's calledPlease join us below!
This will be a valuable opportunity to talk directly with a different sake brewery every month, so you might find one you can recommend.♪
We look forward to your participation!
Online sake brewery study abroad process
① Alcohol will be delivered in advance!
・After applying for the online sake brewery study abroad program, the sake will be delivered to your home.
② Participate in online sake brewery study abroad!
・Cheers with the creator! (ZOOM or YouTube LIVE)
・Divided into the first and second halves, we will explore the key points of Oshizo while interacting with everyone.
③ You can make drinking friends all over the country!
・Exchange information online with sake fans from all over the country and make drinking friends.
You can read the report summarizing past online sake brewery study abroad experiences here, so please check it out!
↓ ↓ ↓
With the creator"Connect"
The thoughts of the creator"Peek"
our worldview"Spread"
Cheers with a hands-on pose again next time!
*Past report articleshereFrom! !
