Hands-on SAKE
52nd｜Genryu Doburoku Old Age (Tottori)
52nd｜Genryu Doburoku Old Age (Tottori)
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This time's recommendation
Genryu Doburoku Old Age (Kamidai)
A certain sake brewery in the Kamishiro area of Hoki Town merged with a sake brewery in Yonago City. However, it went out of business in 2009.
Kamishiro Co., Ltd. was established in May 2009 with the aim of revitalizing the Kamishiro district, where there was originally a sake brewery, with ``Doburoku'' and ``Soba.''
In July of the same year, Tottori Prefecture received approval as the first Doburoku special zone, and in December, a factory was established on the site of the abandoned Fukuoka branch of Nibu Elementary School, and Doburoku production began in January of the following year.
In 2021 (Reiwa 3), we are on the verge of going out of business due to the aging of the management team and manufacturers, and a decrease in sales due to the coronavirus pandemic.
Misato Endo and Yuya Ukegawa established the company with the desire to preserve the good things of Tottori Prefecture, as well as the desire to preserve the good things of Tottori Prefecture since its founding.Business successionI did.
All of our products are brewed using Gohyakumangoku sake rice grown in Hoki Town, which is 50% polished, and the clear headwaters of the Nogami River in the Hino River system.
As a town development company, we aim to realize regional exchanges that transcend generations, continue to protect the rich nature and culture together with the region, and deliver "thoughts and atmosphere" to people.
#youth#terroir#revival
Representative Director Misato Endo
Born in 1997 in Yonago City, Tottori Prefecture. I love Tottori, and even while studying at a university in Osaka, I was always wondering if I could do something locally, such as opening a tapioca specialty store in Tottori for a limited time. After graduating, I got a job in Osaka, but I still had a strong desire to contribute to Tottori, so I made a U-turn. Appointed president in August 2022.
Chief brewer Yuya Ukegawa
Born in 1995. Born in Kanonji City, Kagawa Prefecture. After studying agriculture at a local university in Kagawa, he worked in sales for a major manufacturer. While selling the company's products as a salesperson, I felt a strong desire to sell something I had made from scratch. By chance, he moved to Tottori Prefecture, where he is now realizing his dreams through traditional sake brewing.
Reason for introducing “Genryu Doburoku Jodai”
This is the first time that we will be introducing sake breweries in Tottori Prefecture through online sake brewery study abroad.
Mr. Endo and Mr. Ukegawa took over the brewery after it was on the verge of going out of business because of their company and their desire to contribute to Tottori.
This time, we will be offering three bottles: the signature product "Genryu Doburoku Jodai", the low-alcohol doburoku "Moromi Bijin", and the amazake "AM7".
Enjoy interacting not only with the brewery but also with the international sake brewery students (participants).♩
We look forward to your participation!
This time's sake
●Genryu Doburoku (300ml)
The rice is 50% polished, giving it a refreshing and dry taste that can be enjoyed as a drink with meals. Recommended for those who like Japanese sake.
●Moromi Bijin (300ml)
Low alcohol doburoku. It has a mellow texture and a refreshing malt aroma, making it recommended for those who are new to drinking Doburoku and those who don't drink much alcohol.
●AM7 (AM Seven) (100ml)
Wake up crisp and refreshing with a smooth taste.
[Best before date] 6 months from the date of manufacture
Online sake brewery study abroad
General content
On the day
Join us via Zoom or YouTube Live
The Zoom or YouTube Live URL will be sent to your registered email address the day before and 1 hour before the event. Prepare your drinks and snacks, and when the event start time arrives, click on the URL and join the event.
*Zoom opens 20 minutes before the event start time.
First half
To create a stronger relationship with sake
60 minutes of one-shot competition from the brewery
・Cheers with the brewery
・Introduction to alcohol
・Pairing menu
・Special brewing
・My sake, my dreams, etc.
second half
A deeper and more precious banquet
Sake brewery international students are divided into groups and have a team meeting♪
Please enjoy this opportunity for direct interaction between international students and brewers.
Event details
Deadline for participation
Thursday, February 13, 2025
Expected shipping date
Monday, February 17, 2025
*Scheduled to be delivered to everyone between February 18th and 20th.
Please be sure to receive it by the day of the event.
Please note that the delivery date and time may change slightly depending on the situation.
Date and time
Saturday, February 22, 2025
・First half 19:00-20:00
・Second half 20:10-21:10
*There is a possibility that it will be slightly extended.
*Zoom opens from 18:40, so please arrive early and wait.
plan
|
●Regular purchase (Become a sake brewery student) |
3,500Yen (tax included) |
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●Single purchase (Try it out) |
3,500Yen (tax included) + shipping fee |
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How to participate
You can join us via Zoom or YouTube Live.
Things to prepare for the event
● Ochoco or glasses etc.
● Soft water, ice, lemon, etc.
● Have fun (the most important thing!)
Genryu Doburoku Old Age
- Machizukuri Co., Ltd.
- 2073-1 Fukuoka, Hoki-cho, Saihaku-gun, Tottori Prefecture
- Home page
Participant conditions/level etc.
If you like alcohol, you are most welcome. Everyone from sake beginners to experts are welcome to join us, regardless of their knowledge level.♪
You can participate alone or with a friend or partner!
Notes
Please note that Zoom will record the event footage and use it for our SNS, website, various materials, etc. Also, if you do not want your face to appear in the recording video, etc., please let us know in advance so we can edit it.
Regarding alcohol sales
We do not sell alcoholic beverages to persons under 20 years of age. I didn't start drinking until I was 20. Drinking and driving is prohibited by law. Drinking alcohol during pregnancy or breastfeeding may affect the development of the fetus and infant. Alcohol should be delicious and in moderation. Recycle after drinking.
