【岩手県北上市・喜久盛酒造】サブカルとの融合!日本酒「タクシードライバー」の蔵元に迫る!~オンライン酒蔵~

[Kikumori Sake Brewery, Kitakami City, Iwate Prefecture] Fusion with subculture! A closer look at the brewery behind the Japanese sake “Taxi Driver”! ~Online Sake Brewery~

Online sake brewery study abroad report

Online sake brewery study abroad isA sake mail order service that allows you to connect directly with local alcohol makers and toast together while staying at home.It is.
You can also taste the thoughts and personality of the sake brewer, and it becomes a place where ``life lessons'' and ``new connections'' are born through sake.

In this article, we will introduce the sake breweries that have participated in the online sake brewery study abroad program!
Please take a look at the sake brewery's thoughts and commitment through this article.♪

This time, we will be featuring the 37th Online Sake Brewery Study Abroad event.Kikumori Sake Brewery (Iwate Prefecture)We would like to introduce♪

About Kikumori Sake Brewery


Kikumori Sake Brewery
*Image source: Kikumori Sake Brewery HP
(Design commemorating the 120th anniversary of Kikumori Sake Brewery)


Sake"Taxi Driver"

If you like Japanese sake, you'll love it right away!
Kikumori Sake Brewery is brewing this brand that is not typical of Japanese sake.

Founded in 1894 (Meiji 27) as Fujimura Sake Brewery in the Zaraki district of Kitakami City, Iwate Prefecture.
During the war, the company merged with several companies and became incorporated as Hanamaki Sake Brewery Co., Ltd., but after the war it separated again.
Mr. Kuki Fujimura, the third generation demobilized soldier,“Even if Kuki stands on his head, he will liven it up.”With this spirit in mind, we named the brewery Kikumori Sake Brewery.

Until the Taisho era, there were about five sake breweries in Kitakami City, but now there is only Kikumori Sake Brewery.
The only Junmai brewery in Iwate Prefecture that uses rice produced entirely in Iwate Prefecture.It is a sake brewery with deep roots in the region that specializes in delicious sake that goes with meals.

Kikumori Sake Brewery will celebrate its 130th anniversary in 2024, having overcome many hardships including the Great East Japan Earthquake.

President Takuya Fujimura, a fifth-generation brewer with a love for subcultures

Kikumori Sake Brewery Takuya Fujimura Brewery President Hands-on Sake Online Sake Brewery Study Abroad

Currently, the fifth generation brewer is President Takuya Fujimura.
He is knowledgeable about music, movies, and games, and is a first-dan wrestler (Wajutsu Keishukai Iwate Branch Chief) etc.preferenceIt is famous as the owner of Kikumori Sake Brewery and is an icon of Kikumori Sake Brewery.
President Fujimura may seem unconventional at first glance, but he is very serious about sake brewing.
This gap has attracted many fans, including other brewers and drinkers.

President Fujimura was already thinking about taking over the family business when he was in the third grade of elementary school, but he took an interesting path before actually taking over.

When he was in elementary school, he hated sports, so he joined the brass band club.
He became addicted to wrestling and gaming in high school, and after dropping out of university, he moved to Tokyo and joined a game company.
Before returning to Iwate, I will make sure there is nothing left unfinished in Tokyo.He entered the Wajutsukeishukai dojo and made his debut in the amateur tournament of the mixed martial arts group ``RINGS.''
He won second place in his debut tournament and won the tournament after that.

Later, along with his predecessor's passing, he became the president of Kikumori Sake Brewery.

President Fujimura, who studied sake brewing after becoming president, made a shift in 2014 to brewing pure rice sake that uses only rice grown in Iwate Prefecture and does not add alcohol, with the desire to elevate Iwate's local sake.
Currently, we are designing and designing our own sake quality, which is mainly food-accommodating sake that is delicious even when served hot.

Kikumori Sake Brewery T-shirt
*Image source: President Fujimura FaceBook

 

Kikumori Sake Brewery sells goods such as T-shirts at events every year, and their occult-like designs have stuck with the subculture enthusiasts and are making them fall into the swamp of Kikumori Sake Brewery.
This can also be said to be branding that President Fujimura can achieve!

Representative sake “Taxi Driver”

Kikumori Sake Brewery Sake Taxi Driver
*Image source: Sanoya JIZAKE.COM

 

This is what made Kikumori Sake Brewery famous nationwide."Taxi Driver"
This is a masterpiece created in 2005 (Heisei 17), two years after he became president.

The origin of his work was as an art director for a movie magazine."Yoshiki Takahashi"Meeting with Mr.
President Fujimura was originally a fan of director Gualtiero Jacopetti's work, for which Yoshiki Takahashi designed the packaging, so they immediately hit it off.

While we were drinking and talking about geeky movies,
“Let’s think of a new brand of sake!”
Now that we're on the topic, how about the masterpiece "Taxi Driver" starring Robert De Niro? It was proposed and commercialized.

A few days later, I received the package design via email from Yoshiki Takahashi.“Hot and delicious sake”Designed with the concept of sake quality.
Edible rice from Iwate Prefecture"Kakehashi"The result is a sake with a strong body and sharp taste.

A few years after its release, an acquaintance of mine asked a liquor store in Tokyo to carry the product in order to expand its sales channels, and the quality of its appearance and taste quickly became popular.Production volume increased by more than 15 timesIt became so popular.

In this way, Taxi Driver, which is filled with President Fujimura's ``favorite fields'', suddenly became a national hit and became a representative work of Kikumori Sake Brewery, which supported the difficult period after the earthquake.

Must buy jacket! Kikumori Sake Brewery's unique sake

Electric Bodhisattva

Kikumori Sake Brewery Denki Bosatsu Sake Junmai Ginjo
*Image source: Sanoya JIZAKE.COM

 

After President Fujimura took office, the first sake produced as a jacket purchase series to attract the interest of people who do not drink sake.This"Electric Bodhisattva"

Denki Bosatsu is a masterpiece by Nemoto Takashi, a manga artist whom President Fujimura respects.
Thank you for the name of the work,We asked Tsuyoshi Uechi, who is known for designing T-shirts of professional wrestlers for deathmatch games, to design the design.

Cross consolidation from Victor throw

Kikumori Sake Brewery Sake Victor's Cross from Throwing
*Sanoya JIZAKE.COM


This name hardly seems like the name of a Japanese sake.
Cross consolidation from Victor throw is a specialty of martial artist Takuya Fujimura! !

It is said that President Fujimura once won an ippon with this technique in mixed martial arts.

Kitakami nocturne

Kikumori Sake Brewery Sake Junmai Kitakami Yokyoku
*President Fujimura FaceBook


Long ago, there was a local song in Kitakami that spread throughout the country without knowing the lyricist or composer.
That's this"Kitakami Nocturne"
Kikumori Sake Brewery has put its thoughts into Junmai Sake as “a drink that penetrates the heart like a song that spreads without being known.”

The label design is by Rina Yoshioka, an illustrator who depicts the nostalgic mood of the Showa era.By Mr.

Overcoming the earthquake and celebrating 130 years since our founding! Making sake in Kitakami again.

Kikumori Sake Brewery
*Image source: Kikumori Sake Brewery Instagram

 

Kikumori Sake Brewery, which suffered severe damage from the Great East Japan Earthquake in 2011, was half destroyed, and until the brewery was rebuilt, it relocated to a defunct sake brewery (Hakuun) in neighboring Hanamaki City, renting space there and producing sake there.

Even after the move, the company continued to face difficulties, with the main building even collapsing due to snowfall and earthquakes.“Brewing sake in Kitakami once again”With this in mind, we aimed to rebuild the main building with support such as crowdfunding.

Last year, on the occasion of the memorable 130th anniversary of its founding, a large-scale renovation was completed, and Kikumori Sake Brewery returned to Kitakami once again.

The renovated sake brewery has been equipped with the latest equipment and has improved circulation, making it possible to brew in all seasons.
As a result, the lineup, which until now has mainly consisted of tough and tasty types of sake, will be expanded to include fresh and gaseous types.

“New” Kikumori Sake Brewery will continue to be our[Visibility and taste]You will be able to enjoy it from various perspectives by manipulating it.♪


[Kikumori Sake Brewery]

024-0103
54, Zaraki 3, Kitakami City, Iwate Prefecture
TEL: 0197-66-2625
HP:http://kikuzakari.jp/

Introducing Kikumori Sake Brewery's sake and pairings!

Kikumori Sake Brewery Sake Onikenbai Special Junmai Sake Gin Otome 55 Genshu Hitakinobori Yamahai Junmai Sake Hyakusho Odori Hands-on Sake Online Sake Brewery Study Abroad
*Image provided by online sake brewery international students


During the online sake brewery study abroad program, we prepared these three types of sake, and all the international students tasted them and compared them, so we would like to introduce them to you!

Kikumori Onikenbai Special Pure Rice Sake

Kikumori Sake Brewery Kikumori Onikenbai Special Pure Rice Sake

 

Kikumori Sake Brewery's traditional brand ``Onikenbu''.
Onikenbu is a local performing art that has been passed down around Kitakami City, Iwate Prefecture, and this brand was created by the third-generation brewer who was the head of the Kitakami City Tourism Association.

Under the leadership of President Fujimura, it was rebranded as Junmaishu.
The rice used is Hitomebore, locally grown in Kitakami, Iwate Prefecture.

The koji mold is Iwate prefecture's first original koji mold "Reimei Hiraizumi", and the yeast is also Iwate prefecture's original "Yuko Omoi", making it an entirely Iwate prefecture liquor.

A sweet and gentle scent. When you put it in your mouth, the sweetness and flavor of the rice fills your mouth, and the sharp acidity finishes it off.
It's a drink that makes you feel the good old days.

Rice used Hitomebore from Iwate Prefecture
yeast Yuuko's feelings
Aspergillus oryzae Dawn Hiraizumi
Rice polishing ratio 55%
Alcohol level 15 degrees
Japanese sake level +8.0
acidity 1.9

Pairing of “Kikumori Onikenbu Special Pure Rice Sake”

Kikumori Onikenbai Special pure rice sake Pairing Snacks Hands-on sake Online sake brewery study abroad

Speaking of sake snacks in Iwate, it's definitely "Hoya"!
We would like you to enjoy fresh sea squirt sashimi and Iwate's local sake together.

 

Kikumori Junmai Sake Gin Otome 55 Unprocessed Sake Hitaki Nobori

Kikumori Junmai Sake Gin Otome 55 Unprocessed Sake Hitaki Nobori


A naked festival handed down in Iwate Prefecture.
Sominsai”.
It has been held every year for more than 1,000 years to pray for good health and a good harvest, but it was once canceled due to the coronavirus pandemic.

Fujimura, president of Kikumori Sake Brewery, which is participating in the Kuroishiji Somin Festival,"Azumamine Sake Brewery"This is an alcoholic beverage released by President Sato in hopes of converging the coronavirus and the revival of Sominsai.

The rice used is "Gin Otome".
Add Kyokai No. 7 yeast to it.The result is a rich, refreshing and crisp sake.
It goes perfectly with any kind of food!

Rice used Gin Otome from Iwate Prefecture
yeast Kyoukai No. 7
Rice polishing ratio 55%
Alcohol level 16.9 degrees
Japanese sake level +1.0
acidity 1.7

Pairing of “Kikumori Junmai Sake Gin Otome 55 Unprocessed Sake Saitoki Noboru”

Kikumori Junmai Sake Gin Otome 55 Unprocessed Sake Saitoki Noboru Snacks Pairing Hands-on Sake Online Sake Brewery Study Abroad

Kikumori Sake Brewery's alcoholic beverages are“It also goes well with Chinese food!”There seems to be a lot of feedback.
This “Kikumori Junmai Sake Gin Otome 55 Unprocessed Sake Saitoki Noboru”, please try mapo tofu.♪

 

Kikumori Yamahai Junmaishu Hyakusho Odori

Kikumori Yamahai Junmaishu Hyakushoodori Sake


Local performing arts of Towa Town, Hanamaki City, Iwate PrefectureFarmer’s Dance”TheThis is a book with a motif.
This is also a local sake invented by the third-generation brewer, president Fujimura's grandfather.

The rice we use is Rikuu 132, a variety that the children's story writer Kenji Miyazawa recommended to farmers suffering from cold damage when he was an agricultural instructor.
This is an all-Iwate local sake that uses Iwate Prefecture's original ``Giovanni no Tada'' yeast and Iwate Prefecture's original ``Reimei Hiraizumi'' koji mold.

This sake is made with 80% polished rice from Yamahai and has a delicious rice flavor that you will want to savor while chewing.
And the sharpness is perfectly balanced and you'll keep drinking it.♪
We recommend serving it cold to bring out its true flavor! !

Rice used Rikuu 132 from Iwate Prefecture
yeast Giovanni's research
Aspergillus oryzae Dawn Hiraizumi
Rice polishing ratio 80%
Alcohol level 18 degrees
Japanese sake level +11
acidity 2.2

Pairing of “Kikumori Yamahai Junmaishu Hyakusho Odori”

Kikumori Yamahai Junmaishu Hyakusho Odori Sake Snacks Pairing Hands-on Sake Online Sake Brewery Study Abroad

Low-refined, high-alcohol sake should be paired with strong-flavored meat dishes and stewed dishes!
Please enjoy the flavor of the meat and the flavor of the alcohol.♪

 

Kikumori Sake Brewery Q&A

Here are some of the questions asked to President Fujimura during the online sake brewery study abroad experience.

How did you learn about sake brewing?
In my case, I joined the company and became president at the same time, so I learned after joining the company, and the person who actually taught me was Mr. Sato, the president of Azumine Sake Brewery.
I learned the basics of sake brewing that would be recognized outside the prefecture.
What is the octopus-like motif in the 120th anniversary design?
The motif is the Cthulhu Mythos drawn by American novelist Lovecraft.
I have no connection with our company, but I think this kind of design is typical of Kikumori.
How did you create the Kikumori Sake Brewery commercial in which Teresa Teng was sung?
In the 1970s, my father, who was a big Teresa Teng fan, commissioned the production through an advertising agency.

How to participate in the online sake brewery study abroad program?

 

“I want to know more about the thoughts of sake brewers!” “I’m interested in studying abroad at a sake brewery online!”That's calledPlease join us below!
This will be a valuable opportunity to talk directly with a different sake brewery every month, so you might find one you can recommend.♪
We look forward to your participation!

Participate in an online sake brewery study abroad program

Online sake brewery study abroad process

① Alcohol will be delivered in advance!
・After applying for the online sake brewery study abroad program, the sake will be delivered to your home.

② Participate in online sake brewery study abroad!
・Cheers with the creator! (ZOOM or YouTube LIVE)
・Divided into the first and second halves, we will explore the key points of Oshizo while interacting with everyone.

③ You can make drinking friends all over the country!
・Exchange information online with sake fans from all over the country and make drinking friends.

You can read the report summarizing past online sake brewery study abroad experiences here, so please check it out!
↓ ↓ ↓

With the creator"Connect"
The thoughts of the creator"Peek"
our worldview"Spread"

Cheers with a hands-on pose again next time!

*Past report articleshereFrom! !

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The person who wrote this article


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Jun sake writer While I am involved in manufacturing, I am also a sake writer.
I discovered the deliciousness of Japanese sake and was completely hooked.
I would like to spread the culture of Japanese sake.♪

Hobbies: Glasswork, traveling, futsal
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