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Hands-on SAKE

5th | Wakatakeya Sake Brewery (Fukuoka)

5th | Wakatakeya Sake Brewery (Fukuoka)

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[Project type]
The first installment of the TSUKURU series with the creators
新商品「GEN Rock!」のラベルデザインを大募集!

To all the alcohol-loving designers from all over the country!
We are looking for label designs for the new product "GEN Rock!" from Wakatakeya Sake Brewery, which has a history of over 300 years!

”夏に飲む日本酒”として、デビューを迎えるこの新商品のラベルデザインを共につくりませんか?

#youth#terroir#revival#innovation#support#bio#aging

Deadline for participation application May 31st (Monday) 23:59
*Details below

Recruitment benefits

We offer luxurious benefits to those who adopt!

Benefit 01

New Sake Gen Rock

The adopted label design bottle is
Commercialized in limited edition of 2,000 pieces

If it is adopted as the official label design, it will be commercialized in a limited edition of 2,000 pieces!

Hands-on Local SAKE mail order sale for a limited time [from late July to the end of December 2021]!

In addition, it will be sold at Wakatakeya Sake Brewery outlets.

Benefit 02

Luxury French in Ebisu, Tokyo

It might be available at an ultra-luxury three-star French restaurant in Ebisu, Tokyo! ?

There is a possibility that the alcoholic beverages with the adopted label design will be sold at a super high-class three-star French restaurant in Ebisu, Tokyo!
あの大人気番組でもロケーション場所として使われたとか・・!?

It all depends on your design! !

Benefit 03

Wakatakeya Sake Brewery President Hayashida Vice President Shinoda

Certificate signed by the president/vice president + alcoholic gift

At the end, as proof that you have been officially hired, you will receive a certificate autographed by the president and vice president and a drink.

Benefits for all participants

Hands-on local SAKE

① All works will be posted on this site!

②Hands-on local SAKE
Coupon present

All participants received this post as a bonus.All works are posted on our website!

You can also use this siteCoupon worth 1,000 yenWe will send it to you.

Event introduction from Wakatakeya Sake Brewery Vice President Shinoda!

Learn more about Wakatakeya Sake Brewery Vice President Shinoda >

What is the new product “GEN Rock!”

This time, I will design a label.
Introducing new alcohol products!

This time, "GENRock!", which is commercialized with the concept of "summer sake!", is based on Wakatakeya Sake Brewery's "Genroku Sake".

We would like to share further information only with participants, so please apply.♪

Project flow

01

With Mr. Shinoda from Wakatakeya Sake Brewery
Meet us for an online toast
[June 5th (Sat) 19:00-]

Cheers online

First of all, if you don't know who the creator is and what kind of thoughts are put into the sake, you won't be able to create a design!
So, we will deliver this new product (720ml) to your home in advance, so let's toast online with Mr. Shinoda.♪

02

Create a label design

design image

Please create a label design based on the story you heard during the online toast, the taste of the alcohol you drank, and the personality and thoughts of the creator.♪

The period is 2 weeks. We look forward to your best designs.

03

Label design SNS examination
[Saturday, June 19th]

SNS

Share your creations with hashtags"#HandsOnTsukuru"をつけてSNS(Facebook・Instagram)でご投稿ください。

6月19日(土)に投稿されたもののみ、審査対象I will.

*フォロワー数などが少なくても問題ありません。
*There is no limit to the number of posts.

04

First screening (10 works selected)
[End of June]

feedback

Wakatakeya Sake Brewery's Hands-On Local SAKE staff will review the label designs you have proposed, narrow it down to 10 designs, and provide feedback.

05

final proposal
[Until Wednesday, July 7th]

bottle design

フィードバックをもとに最終提案をお願いします。

In the final judging, the president, vice president, brewer, and all staff members of Wakatakeya Sake Brewery shared their opinions and decided on the label design!

Please see below for evaluation criteria.

06

Final examination and results announcement
[Wednesday, July 21st]

design image

The final announcement is finally here!

映えある正式ラベルデザインに採用されるのは果たして・・!?

発表方法は、ハンズオンローカルSAKEのSNSで行います。
Please follow and wait.

Evaluation criteria

  • design
  • Visibility/impact
  • Matching with new product concept
  • Meaning behind the design
  • Posting attitude and evaluation on SNS etc.

Project details

▶︎ Deadline for participation application

May 31st (Monday) 23:59

▶︎ Estimated shipping date for online toasts

June 1st (Tuesday)

*6/2-4日に皆様のお宅に到着する予定です。
イベント当日までに必ずお受け取りをお願いいたします。

▶︎ Overall schedule

June 5th (Sat) 19:00-21:00

Cheers online

Saturday, June 19th

Label design SNS posting
『#HandsOnTsukuru』

End of June

Initial screening and feedback

Deadline: July 7th (Wednesday)

Final proposal submission

Wednesday, July 21st

Final examination and results announcement

▶︎ Online Cheers How to Participate

ZoomFirst 20 people

YouTube LiveUnlimited number of people

▶︎ Participation fee

Zoom and YouTube Live

5,000 yen
(お酒代金720ml・税金・商品送料込み)

▶︎ Things to prepare for the event

  • Ochoco
  • glass
  • water, ice, lemon etc.
  • Writing utensils, memo pads, etc.
  • A passionate heart (the most important!)

▶︎ Participant conditions/level etc.

お酒がお好きなデザイナーさん大歓迎です。

デザイン練習中という方でももちろん問題ございません。

チャレンジ精神旺盛な方の挑戦をお待ちしています。

▶︎ How to participate

  • Purchase event participation on this page
  • Receive products that arrive in advance
  • Participate using the URL sent to your email on the day of the event
  • Following is the flow of the project.

Precautions

Please note that the events of this project will be recorded and used for our SNS, website, various materials, etc.

About Wakatakeya Sake Brewery

Wakatakeya Sake Brewery exterior
Company name Limited partnership company Wakatakeya Sake Brewery
Location 706 Tanushimaru, Tanushimaru-cho, Kurume City, Fukuoka Prefecture
TEL 0943-72-2175
Business hours 9:00-17:00
Regular holiday Saturdays, Sundays, and holidays
Direct sales office Yes (Currently not available for tasting)
Brewery tour 製造棟の見学は現在受け付けておりません。 Normally, tastings are possible at Genrokugura, but this is currently canceled due to coronavirus infection prevention measures.
Regular holiday Saturdays, Sundays, and holidays
Wakatakeya Sake Brewery Homepage >

Regarding alcohol sales

We do not sell alcoholic beverages to persons under 20 years of age. I didn't start drinking until I was 20. Drinking and driving is prohibited by law. Drinking alcohol during pregnancy or breastfeeding may affect the development of the fetus and infant. Alcohol should be delicious and in moderation. Recycle after drinking.

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