What is online sake brewery study abroad?
Online sake brewery study abroad isA sake mail order service that allows you to connect directly with local alcohol makers and toast together while staying at home.It is.
You can also taste the thoughts and personality of the sake brewer, and through sake you can learn about life and create new connections.
Having fun learning with friends who live far away will make your regular drinks even more delicious and flavorful.
・I want to go on a sake brewery tour, but I don't have time...
・I want to increase my knowledge of various types of sake!
・I want a friend who loves sake!
・I want to support sake breweries! !
This is a place that is highly recommended for those who have these kinds of thoughts! !
50th Online Sake Brewery Study Abroad
■Date and time: December 21st (Sat) 19:00~
■Speaker: Onogawa Representative Director BIG BOSS Bungo Tanaka
■Participating international students: 42 from 23 prefectures
Every year! The end of the online sake brewery study abroad cannot be completed without this person.
“Sake brewery restoration contractor”President and CEO of Sake Capital, Bungo Tanaka! !
For the memorable 50th time, he appeared as the BIG BOSS of Onagawa (Akita).
This is our second introduction to the Ono River after three years.
We talked with Mr. Watanabe, the brewer, about things that have changed since his first appearance and new challenges!
This time, the event was so successful that we lost track of time, with a light-hearted talk by Bungo-setsu Tanaka and a raffle to give away items not for sale and expensive items.♪
About Dainagawa
Founded in 1914.
We have a brewery in Yokote City, Akita Prefecture, which is famous for its snowy Kamakura shrines, and Omori Town, which is known as the village of Shimotsuki Kagura.
The brewery has a long history, about 300 years ago when our ancestors, who were sailors, settled in the area and started doing business and brewing sake in the 3rd year of the Taisho era.
The name ``Onogawa'' was given by the second generation, Yutaro Bizen, at the request of Mansuke Ougi Tsuchida, a member of the House of Peers, before the war, and is derived from the Dainagongawa River that flows through the center of the local area.
Onogawa, which has been loved by the locals for many years as a local sake in Yokote since its founding, was in danger of going out of business in 2018 (Heisei 30), but with President Tanaka taking over the business, it will be reborn.
Currently focusing on Tanaka BIG BOSS, President Inagami, and Chief Brewer Sato.“I want to brew sake that not only gets you drunk, but also intoxicates your soul.”With this idea in mind, all brewers work together to create sake with passion for sake brewing and the local climate.
National distribution brand"Ono River"
Special store limited distribution brand"Oonagawa Tenka"
Akita prefecture limited distribution brand“Yamauchi Toji”
We brew these three brands.
The Ono River, which has undergone a new system, is better than the one built in 2019.``Everything is made with pure rice'' ``Everything is stored in bottles''We have focused on improving sake quality, quality control, and hygiene control within the brewery.
As a result of these efforts and passion for sake brewing, Onogawa won awards at the national and Tohoku fairs in 2019 and 2019.Achieved five crownswill be fulfilled.
As a result, the name of the new Onokawa spread, and the number of fans steadily increased throughout the country.Local sake brewery in Omori-cho, Yokote CityHe was able to breathe again.
Connection with Shinto rituals
Omori-cho, Yokote City isAt the foot of the sacred mountain Mt. Horowa,Important intangible cultural property of the country that has been passed down since ancient times"Shimotsuki Kagura"A town with deep ties to the famous Shinto ritual.
Sake brewing has also been closely related to Shinto rituals since ancient times, and Ono River, where sake is brewed using underground water from Mt. Horoha, is a perfect example.[Sake brewery in the sacred village]I can say that.
In addition, the sense of reverence for Shinto rituals is also reflected in the Ono River logo.The character for ``river'' of the Ono River is designed with the ``Tomoe crest'' as a motif, which specifically represents the mysterious functions of the gods who govern the universe, such as protection against evil spirits and fire.
Two different brewed yeasts
The biggest feature of Ono River isTwo types of stored yeast。
It is rare for two different brewed yeasts to be collected from one brewery, and there are many in the Ono River."D-29" "D-121"exists.
What is storehouse yeast?Yeast that has lived in a sake brewery for a long time.
Since ancient times“Excellent brewery yeast exists in breweries where mellow sake is brewed.”It has been said that it is an asset of the storehouse.
Onogawa's warehoused yeast was originally of low importance in the brewery and its use was refrained from, but when Tanaka BIG BOSS acquired it, they noticed its wonderful qualities and decided to commercialize it.
D-29 is characterized by the aroma of ethyl caproate, which has an apple fruit flavor, and is used in sweet alcoholic beverages.
D-121 is characterized by its fresh, pear-like aroma, and is mainly used in dry alcoholic beverages.
In the future, when you try Onogawa sake, be sure to pay attention to the differences between these two yeasts and enjoy!
Akita-style cold brewing conducted by chief brewer Yamauchi
Yamauchi Brewery is in charge of sake brewing in Ono River."Yoshinao Sato"Mr.
Yamauchi Toji is a group of chief brewers from Yamauchi Village (present-day Yamauchi, Yokote City) that was formed from the end of the Meiji period to the Taisho period.
Master brewer Yamauchi was trained in the bitter cold, and his spirit of improving his skills was strong, and his success spread not only within the prefecture but also outside the prefecture.
There are records of being dispatched to China, Korea, Sakhalin, etc. before the war.
Traditional in Ono RiverAkita style cold preparationSake brewing is being carried out.
This is a brewing method called Akita-style long-term low-temperature fermentation that takes advantage of Akita's climate and natural features.
Akita style sake brewing begins with the arrival of winter and reaches its peak during the coldest season.
During this cold and snowy season, the air is purified by the snow, and the temperature of the brewery buried under the snow is maintained at a constant temperature, which is most suitable for sake brewing.
This results in delicious sake with stable quality.
The delicious sake of Onogawa is brewed through Akita-style cold brewing and the reliable techniques of the chief brewer, Sato.
Easy to understand product label
Special store limited distribution brand"Onogawa Tenka"。
The snow that falls in the clear air of the north is compared to flowers falling from the sky and is called ``Tenka.''This series is brewed using unfiltered unfiltered sake, small-scale production, and small-scale preparation.
The characteristic of "Onogawa Tenka" is thisEasy-to-understand product labels!
such as apples, pineapples, and bananasYou can see the taste and characteristics of the rice used at a glanceIt has become.
Each product has specifications such as ``Junmai Ginjo Unfiltered Nama Genshu ~'', but this would make sake difficult to understand and would not be popular among people who have little exposure to sake, so Tanaka BIG BOSS devised an easy-to-understand label.
The branding effect of this product label has been shown to be effective, with customers asking for celestial flowers with comments such as ``Give me an apple!'' and ``Give me a banana!''
The release schedule for "Onogawa Tenka", which will be produced in 2020, is as shown above, so please try to find the product label of your choice.♪
By the way, the slogan for this season's sake brewing is"Attention, attention, concern"It is.
We are sure that all the brewers will work together to provide us with alcoholic beverages that are intoxicating with the local climate!
[Ono River]
〒013-0521
169 Omori, Omori-cho, Yokote City, Akita Prefecture
TEL:0182-26-2004
HP:https://dainagawa.co.jp/
Online shop:https://dainagawa.thebase.in/
Who is the BIG BOSS “Bungo Tanaka” who revitalized the Ono River?
In 2018, Ono River was saved from the crisis of going out of business in the form of business succession."Sake Capital Co., Ltd."Representative President Tanaka.
After graduating from university,As a member of Asahi Beer Silver Star, a powerful American football teamWorked at Asahi Breweries, Ltd.
While working in sales, I met many Japanese sake breweries, and every time I heard about their current situation, my heart ached.
In 2010, he started a sake brewery business rehabilitation company hoping that his experience would be useful, and has rebuilt 12 sake breweries.
After that, he wanted to develop his business with his own sense of speed and rhythm, so he founded Sake Capital in September 2021.
"Don't turn off the lights of sake breweries from the city. Sake brewing is city building."Based on this belief, with the mission of revitalizing the local economy and expanding the market for sake, “This life is with a sake brewery”With this determination, we are working on the sake brewery revitalization project.
Currently, he is spending his days traveling around the country as a flying owner, operating sake breweries in various places including Ono River, and also running a restaurant in Tokyo.At the same time, he is working to quickly provide and spread sake, such as supporting the Noto Peninsula earthquake and holding events after it was registered as a UNESCO Intangible Cultural Heritage.
Encounter with Ono River
President Tanaka has been involved in many sake breweries for many years with the desire to revitalize sake breweries, but when he left his position as an executive at JFLA Co., Ltd., he once stepped back from sake brewery work because he wanted to be involved in another business.
I became the president of a transportation company in Osaka, and although I was in a different industry, I spent my days successfully rebuilding the business.
One day, I received a phone call from a bank in Akita Prefecture.
``The management of Ono River is difficult, so I would like you to lend me your help.''
For President Tanaka, who was originally involved in Akita's Akita Sake Brewery, the management crisis of the same Akita sake brewery was not someone else's problem.
Even though I left the work of sake brewery revitalization and started working on another business, I still felt somewhere in my heart.“I want to work in a sake brewery”President Tanaka still had this feeling in mind.
“This life is with the sake brewery.”
So, he returned to Akita and decided to take over the Ono River business.
President Tanaka, who was appointed as the representative director and president of Onogawa, worked hard to rebuild the sake brewery by improving sake quality, investing in equipment, hygiene management, and providing guidance to employees, and achieved five awards at the Sake Competition in the second year after taking over the business.
This feat of achieving five crowns brought Omori-cho, Yokote City, into the spotlight in the media to the extent that the locals were grateful.
Through the efforts of President Tanaka and the brewers, the Ono River once again became popular as a local symbol.
Then, in 2022, when President Inagami, who was vice president at the time, became president and director, President Tanaka became representative director BIG BOSS.
We are looking forward to seeing how he will develop Onogawa as a BIG BOSS!
*Click here to view the previously published article introducing President Tanaka!
↓ ↓ ↓
Local relaxing place “Onogawa Coffee” is now open!
The progress of the Ono River is still unstoppable.
On July 19, 2024, in Daisen City, a town next to Kura."Onogawa Coffee"Open! !
Nationally registered famous cultural property visited by many tourists"Former Hongo Residence"We renovated the building in front of our company,As a place for local relaxationWe are transmitting the charm of Ono River in a new way.
You can spend a relaxing time in the spacious interior, perfect for lunch or tea time for locals and tourists.♪
The menu is extensive, including coffee from Italy's Musetti, local gourmet Yokote yakisoba, grilled Neapolitan, and more.BIG BOSS curry limited to 5 meals a dayetc. are popular.
Other authentic sweets such as creme brûlée and matcha pudding are also delicious!
Also, you can enjoy sake from Ono River that is shipped directly from the brewery, which is a unique charm of being directly managed by the brewery!
In the future, it seems that a retail space will be provided where you can sell Japanese sake, so how about some Japanese sake from Ono River as a souvenir?♪
Onagawa Coffee is located a 10-minute drive from the brewery, so be sure to stop by and take a tour of the brewery.
[Onogawa Coffee]
〒014-1413
36 Higashinakanakamachi, Kakumagawa-cho, Daisen City, Akita Prefecture
TEL: 050-8881-0781
BIG BOSS's big move♪Cheers with 3 kinds of “Tenka”! !
[1st bottle] Onogawa Tenka Sugitama Label (Junmai Ginjo, unfiltered unprocessed sake, first squeeze)
Tenka series new sake No. 1/HatsushiA cedar ball label!
Normally, for this online sake brewery study abroad program, we will provide you with either 300ml or 180ml sizes.This time, with BIG BOSS's smart plan, 720ml is available.I received it! !
Since 2020, we have been trying to make sake using rice, and this year we are continuing to use locally produced Akitakomachi.
The result is a juicy flavor that takes advantage of its characteristics, a light acidity, and a first-time squeeze that is later filled with umami and a subtle sweetness.
Please enjoy the crisp and fresh texture.
Until now, this Sugitama label was often mistaken for Marimo, so from this season we added a roof to give it a distinct Sugitama feel (lol)
[2nd bottle] Onogawa Tenka Flame Label (special pure rice, unfiltered unprocessed sake, dry)
Can Ono River yeast be made dry? ? In order to respond to this demand, we created this bottle using our proud yeast D-121.
Among Tenka, which has many Junmai Ginjo varieties, this one is ``Akitakomachi'', a special 60% polished Junmai.
It's not just spicy, but a gentle rice flavor that spreads in your mouth.
fault? Is this spicy? Softness that makes you think.
The result is a fiery, delicious and spicy drink with a +11 spiciness that gradually follows.
Please experience with your tongue that Tenka is not only sweet!
[3rd bottle] Onogawa Tenka Heart Label (Junmai Ginjo unfiltered unprocessed sake Akita Sake Komachi)
The ace sake of the Onagawa Tenka series, the new heart label sake!
We use Akita Sake Komachi, the preferred rice used by all sake breweries in Akita, and use brewed yeast D-29 to create a gorgeous sake quality.
This season's sake has a clean, clear taste, is slightly sweet, and has a smooth, refreshing, and sharp finish.
As the ace sake that supports the brewery, this is a highly recommended product that the brewers put a lot of effort into creating.
By the way, the origin of the heart label is based on the Candies' signature song, "The Ace of Hearts Doesn't Come Out."♪
Ono River Q&A
Here are some of the questions asked to BIG BOSS during this study abroad trip.
- Please tell us about the “characteristics” of the Ono River warehouse.
- When it comes to alcohol, I am conscious of sweet and sharp flavors.
The most important thing is to create fans. To achieve this, I think it is the Onogawa style to bring out the company's strength and character so that the faces of all brewers can be seen. - Does Onogawa have a lineup of nigori sake and usu nigori?
- There is a sake called "Sasagori" in the Tenka series, so we will inform you about it once it is released.
In addition, there is also Sparkling, which is the active cloudy color of Tenka. - From the perspective of a BIG BOSS who has experience in sales, is there any way to identify excellent human resources?
- I myself have experienced not only alcohol but also other industries, and I feel that in the end it all comes down to how people like you.
I tell the brewers not only to make sake, but also to understand the character and create fans.
Summary
At one time, the survival of sake breweries in Ono River was in doubt.
However, the brewery was successfully rebuilt by BIG BOSS, who did not want to turn off the sake brewery, and by the brewer, who continued to want to make sake that people thought was delicious.
All the members of Onogawa had was a desire to contribute to Omori Town through sake brewing.
Onogawa, which has once again become a local sake brewery that is popular with the local community, is the belief of BIG BOSS.[Sake brewing is town building]It can be said that this is a sake brewery that embodies this.
Expectations are high for the Ono River ``character'', where you can feel the climate of Omori Town.♪
Thank you for joining us again!
See you again at the next online sake brewery study abroad event.♪
51st Online Sake Brewery Study Abroad Mr. Satoshi Hiyoshi, 5th generation brewer of Hiyoshi Sake Brewery
■Next date and time: January 25th (Sat) 19:00~
■Speaker: Mr. Satoshi Hiyoshi, fifth generation brewer of Hiyoshi Sake Brewery
The first online sake brewery study abroad program of 2025 will introduce Hiyoshi Sake Brewery (Wajima City, Ishikawa Prefecture)!
Hiyoshi Sake Brewery was also affected by the Noto Peninsula earthquake that occurred on New Year's Day last year.
The damage was so severe that the prefecture was forced to produce joint brews within and outside the prefecture due to the collapse of storehouses and malfunctioning of tanks.
One year has passed since the earthquake, but we must not let the current situation fade away as recovery is still slow.
All we can do is drink and support! !
Let's use this as an opportunity to learn about Hiyoshi Sake Brewery's thoughts and more!
With the creator"Connect"
The thoughts of the creator"Peek"
our worldview"Spread"
Cheers with a hands-on pose again next time!
*Past report articleshereFrom! !
